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 | March 6, 2019 |
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Data Science Is in Demand at Ad Agencies
Data science and analytics will be the technical skills most needed at digital ad agencies worldwide in the next two years, according to a poll by Marketing Land.
As digital ad buying becomes more automated and data-driven, marketers need to improve their data skill sets. In a survey by Blueshift and TechValidate, 54% of respondents said one of the main roadblocks preventing them from making better use of customer data was insufficient data analysis capabilities. And an Adestra and Ascend2 poll showed that 43% of respondents outsource their data management.
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Which Marketers Are Upping Influencer Budgets?
Right now, 10% of marketing budgets are going to influencer marketing, but retail, fashion and beauty brands, and entertainment marketers are embracing the tactic by shifting significant spending and activity to Instagram Stories. This global report explores spending trends, the rise of microinfluencers and what the industry is doing to combat fraud. Read the Executive Summary
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Podcast | Facial Recognition in Retail
In China, consumers can “smile to pay” in some stores, but in the US, facial recognition systems for shopping are more theory than fact. Will that change? In today’s episode of “Behind the Numbers,” we sit down with Peter Trepp, CEO of facial recognition software firm FaceFirst. "Behind the Numbers" is sponsored by Salesforce. Listen In.
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