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I get this question a lot about our work to end map manipulation: How can we expect to fix a system when the very system we're trying to fix has been rigged against us from the start? The answer is tough to hear, but easy to understand: overwhelming work. Relentless practice, training, and planning to implement a winning strategy. That's what our State Plan Sponsor Fund boils down to. Our state directors have prepared strategies for 10 target states that detail who we need to reach and recruit to join our team, how we can reach them, and how much it will cost to work our plans to get to fair maps. We will need grassroots donors and activists to meet the challenge of supporting the roadmaps they've outlined. The team told me they thought we could get 1,000 State Plan Sponsors before we finalize the plans tomorrow and we're still 265 Sponsors short. Can you donate to close the gap?
If you've saved your payment information with ActBlue Express, your donation will go through immediately.
We've got the team. We've got the plan. We've got each other. Now we just need to put in the work. All On The Line is the grassroots advocacy campaign supported by the National Redistricting Action Fund.
 | October 20, 2019 |
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Sustainability Is Factoring into 2019 Holiday Purchases
Younger consumers are increasingly mindful of where they shop
By Lucy Koch
Discounts and low prices are historic holiday asks. But this year, sustainability is also top of mind. According to a recent survey, shoppers are more mindful of who they do business with, especially as it pertains to the environment.
Coleman Parkes Research, on behalf of Accenture, conducted an online survey of 1,500 consumers in 17 cities, including New York, Seattle and Detroit. On average, 34% of respondents said they were unaware of the negative environmental impact faster shipping causes. But, 50% said they'd be willing to try greener delivery options this holiday season, such as a slower shipping option or in-store pickup.
Shoppers also said they wanted to do business with retailers that were environmentally conscious. Fully, 47% of consumers surveyed said so.
This shift has been a long time coming. According to a January 2019 survey from Hotwire, 47% of internet users worldwide said they had switched to a different product or service because a company violated their personal values. Protecting the environment topped the list of reasons consumers switched, and 5% cited concerns about climate change.
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How Savvy Retailers Use Behavior-Based Personalization to Stand Out in the Inbox Marketing Association.
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Three Email Trends Retailers Should Keep in Mind for 2020
Email is still at the center of marketers’ digital programs. No surprise there; it offers several benefits: It’s an owned communications channel, it’s permissioned—meaning consumers have opted in and indicated interest—and it’s a traditional marketing channel that most marketers are thoroughly experienced with. Full Article
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