Thursday, August 28, 2014

"O sol é para todos, a sombra é para poucos, mas o ar condicionado é para quem pode."

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Seja bem-vindo! Adicione Costa Consulting na sua página decontato:info@sulacosta.com.Caso não consiga visualizar a imagem,acesse esse link. Clique aqui...

COSTA CONSULTING CO.

Plano de negócios, estratégia competitiva/Marketing

Consultoria, de uma forma ampla, é o fornecimento de
determinada prestação de serviço, em geral por profissional qualificado e conhecedor do tema. O serviço de consultoria oferecido ao cliente, acontece por meio de diagnósticos e processos e tem o propósito de levantar as necessidades do cliente, identificar soluções e recomendar ações. De posse dessas informações, o consultor desenvolve, implanta e viabiliza o projeto de acordo com a necessidade específica de cada cliente.
O que é preciso?
Diagnosticar o mercado, avaliar as tendências, analisar a concorrência, avaliar dos atributos da marca.
O que solicitar? 
Diagnóstico do mercado, avaliação de tendências, análise da concorrência, avaliação dos atributos e da personalidade da marca. 
Como solicitar? 
Elaboração de plano de marketing, elaboração de plano de comunicação, produção de briefings, consultoria para posicionamento e construção de marcas, sugestões de ações de marketing: promoções, parcerias, e-commerce, etc. Além da definição de objetivos de pesquisa e auxilio na elaboração de planos de comunicação em meios digitais. Saber avaliar as soluções apresentadas: -Acompanhamento do processo de criação, aprovação e execução de campanhas publicitárias. -Avaliação de adequação de planos de mídia, auxilio na construção e otimização de websites, acompanhamento de resultados de ações digitais em parceria com agências web. -Avaliação de peças de comunicação online (layout, navegação,etc).
A Costa Consultoria e expertise na criação de ações estratégicas e táticas para alcançar os objetivos e resultados do negócio dos clientes. Isso porque temos experiência em compreender o que se precisa, o que atende, além de apontar as necessidades de cada cliente e avaliar as propostas.
 Por isso, a Costa Consultoria trabalha baseada nos seguintes fundamentos: saber o que é preciso; saber como pedir e saber avaliar as soluções apresentadas.
  
COSTA CONSULTING CO.
Tel | Fax (62)3324-3723 (Brazil)
Tel/ 347-356-5118 (USA)
New York - NY
10036
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Hi, everyone --
This Labor Day, I'm thinking about Austraberta.
I had breakfast at Austraberta Rodriguez's home in Houston two weeks ago. She's worked as a janitor for more than 30 years, and for most of that time, her wages put her below the poverty level. Every cent she's earned has gone toward providing the basics for her children and grandchildren. Today, she's still earning the minimum wage -- which, in Texas, is just $7.25 an hour.
Austraberta Rodriguez with her grandchildren
Austraberta told me over breakfast that a national minimum wage increase would mean more bread for her family. She said a few more dollars an hour would be "incredible." That raise wouldn't just go toward making Austraberta's life a little better. It would improve the odds for her children, grandchildren, and great-grandchildren too.
Austraberta's struggle is our struggle. On Labor Day, we celebrate all workers nationwide who contribute to our strength and prosperity. Because whether you made the burger or someone served it to you, whether you're driving the bus or riding on it, whether you're sweeping the floor or working in the clean office, you have a part to pla​y.
So today, if you're ready for a country that does right by Austraberta and the nearly 28 million Americans who stand to benefit from a $10.10 minimum wage, then honor them by adding your name here.
A higher minimum wage doesn't just help workers like Austraberta. It helps the businesses they work for too. It improves employee morale, productivity, and customer service. It reduces turnover, absenteeism, and training costs.
And besides, when working families have more money in their pockets, they pump it right back into their local economies. They spend it on goods and services where they live. And that helps the businesses providing those goods and services to grow. And that creates more jobs.
But it all starts with making good on that basic bargain: If you work hard and play by the rules, you shouldn't have to raise your family in poverty.
The President is doing his part, with an Executive Order that would increase the minimum wage to $10.10 for private-sector workers on federal contracts.
You can do your part, too -- and there's no action too small to show your support for folks like Austraberta. Folks like LeDaya. Like Holley. Like Aaron.
Today, more than a century after its inception, we still haven't identified the true "founder" of Labor Day, and maybe that's fitting. Because today isn't about one person. It's about every American who's working hard to get ahead -- and it's about the progress we can make when we work together.
Happy Labor Day. Let's continue standing with our workers not just on the first Monday in September, but every day of the year.
- Tom
Secretary Tom Perez​
Department of Labor
@LaborSec


August 28, 2014
According to August data from the US Department of Commerce, US retail ecommerce sales continued to show a falling seasonal trend in H1 2014, though overall, sales directly attributable to the internet continue to rise.
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eMarketer Luxury Market Roundup – Get Your Copy
Are you taking creative new approaches to reach affluents successfully? To help you stay on top of the latest trends in the luxury marketplace, eMarketer has curated a roundup of some of our latest coverage on the subject, including statistics, insights and interviews. Receive your copy here.

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