Thursday, July 30, 2026

Arthur de Souza Neto Strengthens International Cooperation by Inviting Sula Costa to the Cultural Directorate of the International Chamber of Commerce, Industry, Agriculture, Culture and Tourism – Equatorial Guinea and the Amazon Region




The strengthening of international relations between Brazil, Equatorial Guinea and the Amazon Region gains a new chapter with the invitation made by Arthur de Souza Neto, Vice-President of the International Chamber of Commerce, Industry, Agriculture, Culture and Tourism – Equatorial Guinea and the Amazon Region, an institution chaired by Dr. Fábio Ely Zenaro Ramos, to journalist, cultural producer and social entrepreneur Sula Costa to join the select governing body of the entity as Director of Cultural Affairs.


The initiative represents an important step towards expanding international cooperation through culture, education, the creative economy, tourism, entrepreneurship and artistic exchange, strategic areas for sustainable development, economic integration and the strengthening of relations between the countries and regions represented by the Chamber.


Recognized for his work in promoting institutional, commercial, and cultural relations, Arthur de Souza Neto has contributed to building strategic partnerships aimed at strengthening international cooperation. By inviting Sula Costa to join the International Chamber of Commerce, Industry, Agriculture, Culture and Tourism – Equatorial Guinea and the Amazon Region, he reaffirms the importance of culture as an instrument for economic development, international diplomacy, social inclusion, and rapprochement between peoples.


Sula Costa's selection is based on a trajectory marked by commitment to education, culture, and international cooperation. Between 2008 and 2014, she developed experiences linked to the United Nations through the Intergovernmental Renewable Energy Organization (IREO), an international organization founded by Robson Mello, participating in initiatives focused on sustainable development, cooperation between countries, and the construction of international networks. This experience broadened her vision of cultural diplomacy, human development, and articulation between governments, international organizations, and civil society—competencies that strengthen her work on projects of global reach.


This international experience, combined with the work developed throughout her career as a journalist and cultural producer, strengthens her ability to promote cultural exchanges, bring Brazilian and international institutions closer together, and develop productive social actions, stimulating initiatives that unite education, culture, entrepreneurship, innovation, and community development.


In 2024, Sula Costa founded the WORLD ART SHOW BRASIL Association, a non-profit organization created with the mission of democratizing access to artistic and cultural education in Brazilian communities. In just two years of operation, the association consolidated initiatives focused on the artistic training of children, young people, adults, and the elderly, reaching more than seven communities in the State of São Paulo through painting workshops, crafts, creative economy, exhibitions, professional training, and social inclusion projects.


The association also develops an innovative partnership model with the private sector for the implementation of Cultural and Sports Parks, spaces designed for the integration of culture, sport, education, sustainability, innovation, and community entrepreneurship. The project is expanding and foresees its implementation in four Brazilian states, significantly broadening its reach and social impact.


The appointment of Sula Costa to the Directorate of Cultural Affairs of the International Chamber represents an opportunity to internationalize these initiatives, promoting the creation of exchange programs between artists, universities, schools, social organizations, museums, cultural institutions, companies, and government representatives from Equatorial Guinea, the Amazon Region, and other partner countries.


Among the proposals are the holding of international exhibitions, cultural festivals, artistic residencies, business missions focused on the creative economy, training programs, student exchanges, professional training, cultural tourism initiatives, actions aimed at female entrepreneurship, sustainability projects, and social programs that use culture as an instrument of transformation, inclusion, and development.


The joint action of the International Chamber seeks to strengthen not only institutional and commercial relations but also to expand opportunities for artists, cultural producers, educators, researchers, businesspeople, and entrepreneurs, consolidating an international cooperation network based on innovation, knowledge sharing, and the appreciation of cultural diversity.


The invitation extended by Arthur de Souza Neto—with the institutional support of Dr. Fábio Ely Zenaro Ramos, President of the International Chamber of Commerce, Industry, Agriculture, Culture, and Tourism (Equatorial Guinea and the Amazon Region)—embodies a strategic vision for the future: leveraging culture, commerce, tourism, and education as enduring bridges for development between nations.


Drawing on Sula Costa’s international experience, her leadership of the WORLD ART SHOW BRASIL Association, and her career dedicated to journalism, education, culture, and social inclusion, the aim is to expand international cooperation projects, strengthen cultural exchange, promote high-impact social initiatives, and contribute to sustainable development. This effort seeks to consolidate a network of partnerships uniting governments, the private sector, cultural institutions, and communities around shared goals of growth, innovation, and international integration.



John Ford Brings a Taste of Brazil to New York with Music, Social Gatherings, and Nostalgia







After a decade-long modeling career, John Ford—originally from Anápolis, Goiás—is embarking on a new chapter in New York, focusing on music and fostering cultural connections among Brazilians living abroad. He now performs as a DJ, hosting events that blend entertainment, music, and community gatherings for Brazilians.


Through his event series "Treta," John Ford has created a popular hub for immigrants longing for a taste of home. These parties take place in Manhattan, New Jersey, Philadelphia, and surrounding areas, bringing together Brazilians and fans of Brazilian culture in a relaxed atmosphere rich in cultural identity.


His DJ sets feature mixes of samba and other Brazilian rhythms, complemented by traditional *boteco* (pub-style) snacks and Brazil-inspired cocktails. This creates a sensory experience that evokes fond memories for those living far from their homeland.


More than just parties, John Ford’s events serve as a form of cultural exchange, uniting Brazilians and celebrating the joy, music, and cuisine that lie at the heart of Brazil.


For those living abroad and missing that Brazilian energy, John Ford’s events offer a genuine invitation to relive the Brazilian vibe right in the heart of New York.


Social Media: Instagram @djjohnford


Website: www.djjohnford.com


Photo: Personal collection


Editor: Sula Costa (MTB 0003600/GO)


Source: Press Office

The World Art Show Brasil Association promotes art, education, and culture in communities and extends its initiative to three additional Brazilian states.



The World Art Show Brasil Association has been establishing itself as a significant sociocultural movement that fosters education, art, and culture within communities in São Paulo, Espírito Santo, Goiás, and Rio de Janeiro. With initiatives focused on social inclusion, cultural development, and the appreciation of Brazilian identity, the project seeks to transform lives through creativity and access to culture.


The initiative promotes art workshops, educational activities, cultural performances, creative exchanges, and community actions that strengthen local talent and expand opportunities for children, young people, and families facing social vulnerability.


In addition to encouraging artistic and cultural development, the Association works on creating cultural parks and spaces for creative interaction, thereby fostering cultural tourism, the creative economy, and the appreciation of Brazil's artistic heritage.


Driven by an innovative and humanitarian vision, World Art Show Brasil believes that investing in culture means investing in the country's future. The project connects Brazilian communities to the international stage, promoting national art as a vehicle for social transformation, inclusion, and sustainable development.


According to the Association's leadership, the goal is to expand the reach of cultural initiatives and bring opportunities to various regions of Brazil, empowering local artists and bringing the general public closer to the worlds of culture and education.


The initiative also seeks partnerships with companies, cultural institutions, public agencies, and supporters who believe in the power of art as a tool for social transformation.


Key themes:

Education and culture in communities

Social inclusion through art

Fostering the creative economy

Cultural development for children and youth

Creation of cultural parks

Promoting Brazilian art abroad

Cultural sustainability and human development

About the World Art Show Brasil Association

The World Art Show Brasil Association works to promote education, art, and culture simultaneously, nurturing talent, strengthening communities, and building cultural connections between Brazil and the world.