Join eMarketer for a live webcast that will fuel your mobile marketing strategy into 2015 and beyond.
We will address prevailing misconceptions about mobile advertising, mobile consumer behavior and mobile shopping and buying—and offer a clear path to mobile success in the modern marketplace.
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 | eMarketer's chairman and chief innovation officer, Geoff Ramsey, will lead the session by unveiling brand-new eMarketer data on mobile usage and spending. In his trademark high-energy, tour-de-force style, Ramsey will show how mobile came to be more popular than traditional media and where the trends will take brands and marketers into the months and years ahead.
Among the research to be presented:
Ad spending for apps versus mobile web Time spent for apps versus mobile web Mobile Commerce Growth (mCommerce) Total Mobile Ad Spend |
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The event will also feature a live Q&A with Eva Papoutsakis Smith, head of marketing communications and insights at Pinterest, on innovations and audience dynamics in the mobile space as well as the outlook for social media and beyond.
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Wednesday, March 25, 2015
9:10am - 10:20am ET
If you sign up and cannot attend, we'll send you a link to view the full
recording after the live broadcast.
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