December is an important time of year for non-profit organizations. It's when we start to plan for the year ahead -- and project our team's budget for 2020. That's why our Campaign Director set a mid-month goal to help us reach our end-of-year fundraising numbers.

But that means we need to raise $10,000 in the next five days. Will you make a donation before our deadline on Sunday at midnight?

All On The Line relies on grassroots donations -- and we're proud to say that our average online donation is currently $30.58. That's how we know that we just need 6 people from New York to make a donation if we want to hit our goal.

We're going to need the support of people like you to fund our local organizing and advocacy efforts in 2020. Will you make a one-time donation today?

If you've saved your payment information with ActBlue Express, your donation will go through immediately.

Express Donate: $15

Express Donate: $35

Express Donate: $50

Express Donate: $100

Express Donate: $250

Or donate another amount

Thanks for your support,
The AOTL Team

All On The Line is the grassroots advocacy campaign supported by the National Redistricting Action Fund. 

PAID FOR BY THE NATIONAL REDISTRICTING ACTION FUND.

SHOPTALK.COM   |   INFO@SHOPTALK.COM   |   PRIVACY POLICY © 2019 Shoptalk Commerce LLC. 605 3rd Ave, 26th Floor, New York, NY 10158

December 11, 2019

Influencers Could Help Drive Social Commerce By Blake Droesch Social networks like Instagram, Snapchat and TikTok have ramped up their social commerce efforts in the past year, shifting toward an ecosystem where users can discover, shop and purchase products in one place. Initially, these social commerce features were only offered to brands, but now social networks are experimenting by bringing the same tools to influencers. Earlier this year, Instagram gave some influencers the ability to create shoppable posts using Checkout on Instagram, a feature that allows users to buy products within the app. Snapchat gave select top-tier influencers a “shop” button, where the likes of Kylie Jenner and Kim Kardashian West can sell products from their respective brands. TikTok doesn’t have in-app checkout, but the popular short-form video app has begun testing features that lets influencers link out to ecommerce sites from their videos and profile pages. “We’ve seen influencers enriching the social commerce experience in a number of ways, and we predict even more innovation in the coming year,” said Adam Williams, CEO of Takumi, an influencer agency. For Instagram in particular, Williams sees the platform positioning itself to become a “one-stop-shop” where brands can solicit influencers for every stage of the customer journey, “from announcing a new product, sharing reviews and tutorials, right through to purchase,” he said. Consumers often look to social media for brand and product discovery but have traditionally been less enthusiastic about making purchases on social platforms. And while engagement with social commerce is growing, it has yet to reach mass adoption. According to an October 2019 eMarketer survey conducted by Bizrate Insights, 31% of US internet users have purchased a product through social media at some point, up from 23% who engaged in December 2018.

“Sailthru nails digital-only cross-channel campaign management…” Forrester analysts have reviewed the top cross-channel campaign management platforms and the results are in. Sailthru is a Strong Performer! Get a complimentary copy of The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q4 2019 to see what sets us apart. Download the Forrester Wave

These recent platform advancements are working to bridge the gap between influencers and checkout carts, but it may not be an immediate solution for turning social networks into full-fledged shopping platforms. “It's not reducing the friction of payments that is going to collapse the funnel,” said Apu Gupta, co-founder and CEO of visual commerce platform Curalate. “There's been this assumption that if you make a post shoppable on Instagram [that] you’ve done enough. A lot of brands are ignoring the fact that consumers aren't necessarily going to buy something the first time they see it.” Influencers play an important part in social media marketing as vehicles for discovery and inspiration. According to an August 2019 GlobalWebIndex survey, 17% of internet users in the US and the UK said they were inspired to make a purchase in the past month because of an influencer or celebrity social media post. The response showed that influencers had as much sway over purchases as newsfeed ads (17%) and ads on ephemeral stories (16%). Influencers are even more effective with young people, according to Wunderman Thompson Commerce, which polled US and UK children and teens in July 2019. It found that influencers and bloggers on social media were a leading driver of purchases for a quarter of respondents ages 6 to 16, coming in second only to their friends. Giving influencers a pathway from their content to product descriptions and checkout could help give social networks a more prominent role in ecommerce beyond upper-funnel discovery. While it remains to be seen whether consumers will gravitate toward purchasing products on social, these features could make social media a more popular destination for mid-funnel activities like researching and comparing products, and there’s plenty of opportunity for influencers to get involved “We’re seeing brands bringing influencers into the product development process and launching products together,” Takumi’s Williams said. “We’re also seeing influencers using features like Q&As and AMAs [ask me anything], getting input on what their followers want to see more of, and then make it easy for followers to shop directly through social.”

©2019 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Retail is published by eMarketer, Inc. Unsubscribe | Change email address | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Retail.

Tuesday, December 10, 2019 7:00 p.m. - 10:00 p.m. Venue Metropolitan Club James Room 1 East 60th Street (Corner of Fifth Avenue) New York, NY 2 hours of passed hors d'oeuvres I Open Bar until 10:00 p.m. Registration Information Members: $150 Non-Members: $250 Raffle Donations

Brazilian-American Chamber of Commerce • 485 Madison Avenue, Suite 401, New York, New York 10022, United States • 2127514691

All On The Line	17:06 (há 4 minutos)
para Sula

The Shape Of Things: NC-06
The district: North Carolina's current 6th Congressional District represented by Mark Walker. It recently underwent its second redraw of the decade, meaning its shape is shifting ahead of 2020. But the fact that it took two redraws to get to where we are is a testament to the commitment of map manipulators to do whatever it takes to maintain a partisan advantage.



How was it gerrymandered? With ruthless partisanship. After a federal court ordered the district to be redrawn because of racial gerrymandering in 2016, state legislators then decided to implement a partisan gerrymander. That district line split the campus of North Carolina A&T State University, the nation's largest historically black university, in half. Students might literally wake up in their dorms in one district and go to class in another. If a student moved across campus between their freshman and sophomore years -- they may have moved into a different district. This precise cracking of communities of interest in the district ultimately gave Republicans a 93.1% chance of retaining the seat each election.

Our Shape of Things series raises awareness about the barriers to political representation in local communities like at North Carolina A&T and provides an opportunity to support our fight for their representation. Will you consider adopting NC-06 with a recurring donation of any amount?

Who is Mark Walker? He represents the current 6th district. You may not have heard of him, but not for his lack of trying. He recently joined two dozen of his colleagues as they stormed a secure room in the U.S. House where committee members were conducting secure interviews as part of their work to investigate potential corruption within the Trump Administration. The press conference these members held was a political stunt that didn't serve the students of NC A&T, or the rest of the 6th district in any meaningful way. One of the most destructive elements of gerrymandering is that it has eliminated moderate elected officials on both sides of the aisle and removed any incentive to stand up to one's own party.

What's next? The story of North Carolina's 6th Congressional District is still being written. Last month, after a court order declared the old map couldn't be used in 2020, the General Assembly passed a new congressional map intended to remedy the previous partisan gerrymander. Although the new map still contains some partisan gerrymandering, it is an improvement and could mean that Mark Walker may face his toughest reelection yet.

In fact, instead of running in a fair 6th district, a reporter has suggested that Walker might even consider running in a more conservative district where it would be easier to win reelection. His antics as a congressman in a gerrymandered district caused his record to be so extreme that he'd rather run against a fellow Republican in a primary than appeal to moderate voters in a less "safe" district during the general election. This is what gerrymandering does. It's why it's so dangerous to our democracy.

It's also why we need to get involved. We're proud of the All On The Line community in North Carolina for making calls, attending hearings, and submitting public comments that applied pressure to legislators while they redrew the voting lines -- thanks to our strong grassroots response and the arguments of allies, the North Carolina A&T campus will be completely in the 6th district.

AG Holder said when the latest congressional map in North Carolina passed that "Citizens have a right to a fair map and we will not stop fighting until the people have an opportunity to elect a delegation that represents their will."

Will you adopt NC-06 with a recurring donation to respond to AG Holder's call to keep up the fight in North Carolina and states like it?

If you've saved your payment information with ActBlue Express, your donation will go through immediately.

Express Donate: $15

Express Donate: $35

Express Donate: $50

Express Donate: $100

Express Donate: $250

Or donate another amount

Thanks for reading,
Team AOTL

All On The Line is the grassroots advocacy campaign supported by the National Redistricting Action Fund. 

PAID FOR BY THE NATIONAL REDISTRICTING ACTION FUND.