There are professionals, there are laymen, and there are masterful artists. To master the art of influencer marketing, it's important to do it well. Our friends at Sysomos have put together this handy A-Z Guide on Influencer Marketing to help you navigate the search, as well as provide you with guidance on how to grow, maintain, and maximize ROI from your influencer relationships.
Here are just a few of the more than 20 tips they give on how to master influencer marketing:
• | Find the Right Influencers: Identify and build meaningful relationships with key influencers. |
• | It’s All About Maintenance: Get the most out of your relationships with regular give and take. |
• | Skip the Jargon: Keep in mind the language you’re using to share your message. |
• | Expand Your Reach: Extend the reach of your key messages and impact of existing marketing efforts. |
• | Push Your Audience to Share: Broadcast your key messages and drive more results |
Like any relationship, working with influencers is a balance give and take and requires work. But, when 81% of marketers say influencer marketing works, they are not be wrong.
If you think that's impressive, you should learn more about Sysomos' platform. By intelligently linking applications to Search, Discover, Listen, Publish, Engage and Analyze on social media, the new Sysomos platform now gives marketers access to all the paid, owned and earned data needed to create strategic campaigns, take action in real time and measure those actions in one upgraded user interface. The Sysomos Platform applications can be used on their own, but also intelligently work together to make sharing insights from one application to the next a seamless activity.
What else can the Sysomos platform do for you?
• Share data insights across all applications in the platform
• Improve the effectiveness of paid media campaigns
• Apply your listening insights to paid, earned, and owned media
• Identify insights, create campaigns and measure their effectiveness
• Create work spaces for role-based customization
Learn more about how the new platform can work for you by getting a personalized tour.
Request a demo today: http://bit.ly/DemoSysomos
* FYI - Some antivirus programs falsely flag Bit.ly links, these links have been tested and are hosted by Sysomos, and are perfectly safe.
Here’s to your success,