Sula Costa Daily NYC

Thursday, February 22, 2018

"International Fishing & Outdoor Show"

World Fishing & Outdoor Expo - Suffern is a 4 day event being held from 1st March to 4th March 2018 at the RCC Field House in Suffern, United States Of America. This event showcases products like hunting lodges and furniture, hunting and fishing tourism and hunting literature, forestry equipment, angling equipment, ecology in fishing, aquariums, hunting lodge equipment etc. in the Meat, Poultry & Seafood, Travel & Tourism industries.

Did you know 93% of marketers currently run people-based advertising campaigns? And yet, only 58% are currently running these campaigns outside the walled gardens.

While people-based marketing is delivering clear benefits, digital marketers are struggling to find quality partners who can help them extend this data-driven approach at scale, across the open web.

Viant's new report, Power of the People, features a survey of 250+ brand-side digital marketing executives, examining the current state of people-based marketing and the level of its adoption within the U.S.

READ THE REPORT

The jury of Convocatoria RADAR is composed of 6 professional galleries, art spaces and art centres interested in discovering new projects to be exhibited.

DEADLINE: 02 MARCH 2018
www.convocatoriaradar.es

Each of the 6 galleries in the jury, located in the most important Spanish areas for contemporary art, will choose one artist to realize a solo show. The exhibition can be a prelude to a long-lasting collaboration (many of the artists who won the prize in Italian editions, now work permanently with the galleries that rewarded them). The galleries choose freely and autonomously their own winners and are just required to select artists with whom they had never had previous work relationships.

The curators will select 3 artists who will receive cash prizes: 800 euros for the first classified, 400 for the second and 200 euros for the third classified.

www.convocatoriaradar.es

February 21, 2018

Many Companies Feel Unprepared for GDPR and All that It Requires

In May 2018, all multinational marketers will have to comply with the EU’s General Data Protection Regulation (GDPR), which governs consumer data collection, storage and usage practices. But many of them remain unsure about what they need to do. Full Article

“Close the Loop” on Marketing

Acxiom Analytics, a trusted partner providing a full suite of analytics, including digital and addressable TV, to many of the world’s leading brands has launched “A Guide to Omnichannel Campaign Measurement.” It’s the ultimate handbook that reveals the secrets to implementing a closed-loop measurement strategy.

Download it now!

Applying Marketing Attribution to the Whole Company

In the latest episode of "Behind the Numbers," eMarketer analysts Lauren Fisher and Yory Wurmser discuss the important nonmarketing touchpoints required to build a more holistic, customer-centric attribution view. Listen In

Activate Intelligent Programmatic Bidding Strategies

Join us on Feb. 22nd as Beeswax joins with TruSignal to show how user-level data modeling can be leveraged for more efficient and effective programmatic bidding. Learn how sophisticated customers can score users, create lookalike models, and activate intelligent, bid-level price decisioning. Register today!

Register today!

For Some Parents, Snapchat Usage Is a Concern

An October 2017 survey of US parent internet users with teenagers ages 14 to 17 showed that 29% of respondents named Snapchat as the app they were most concerned about. Full Article

Data Feed

Social Preferences: Data from GlobalWebIndex that looked at the main reasons why Gen Zers use social media found that more (45%) are likely to use it to find funny or entertaining content than to stay in touch with what their friends are doing (41%). And for some, it's a path to purchase. Nearly three in 10 respondents said they use social media to research or find products to buy.

And Second Place Goes To: Surprise, surprise: Netflix is the top streaming service among US streaming service subscribers, according to research from CivicScience. The study found that many subscribers use just one service, and nearly a quarter (23%) of the general population subscribes to Netflix. Amazon was a distant second, with a "5% subscription rate," followed by Hulu and HBO Now.

More Data