Monday, November 18, 2024

Bruno Mars national craze


 


Bruno Mars, the singer phenomenon who conquered the world, left his indelible mark on Brazil during his first tour in the country, which took place from October 8 to 12, with a packed house every day at the Morumbi Stadium in São Paulo. Even after a month of his performances, his popularity continues to reflect the contagious energy he brought to each show.


Whether through the Brazilian press or through fans on social media, we have never seen an international artist raise a flag for Brazilians, teaching patriotism to those who should be teaching it.


With a packed schedule of dates, including performances in major cities such as Rio de Janeiro, Brasília, Curitiba and Belo Horizonte, Bruno Mars not only entertained his fans with his music, but also provided a unique cultural experience. In a time of crisis and hardship, his show stood out as an explosion of joy and celebration, showing a side of Brazil that few know. In enthusiastic and charismatic Portuguese, he welcomed the audience saying: “Bruninho is already here, damn it! Now the party is in Brazil, let's get down to the ground, this is Brunão's gang!”


Bruno Mars went beyond what was expected from a performance by an international artist. He seemed to have absorbed Brazilian culture, making a point of opening his show in celebration of his birthday with an energy and vibes that made everyone dance and sing along. Mars chose Brazil to celebrate his 39th birthday, on October 8th. The celebration took place at the show in São Paulo, but with a “warm-up” at the bar of the hotel where he was staying, complete with “Happy Birthday to You” and dessert.


The way he connected with the audience shows that, even though he is a foreigner, he really made an effort to integrate into the local culture, celebrating the joy and diversity that make Brazil such a special country.


Mars' creative power is obvious, his intelligent and impeccable production brought Brazilians to the stage. The repertoire was not restricted to his hits. He invited Chitãozinho & Xororó to come on stage in São Paulo, where they sang the country classic Evidências. At another show, he welcomed Thiaguinho, with whom he sang Cheia de Manias, by Raça Negra.

At the show at Mineirão, in Belo Horizonte, Bruno chose a moment to pay tribute to singer Marília Mendonça, who died in a plane crash in 2021. Keyboardist John Fossitt began playing one of the artist's hits and soon after a clip of one of the artist's hits was shown on the screens.


It is difficult to understand what was seen between the lines, but the artist's sensitivity in moving the country was clear. In Belo Horizonte, he caught the attention of his fans when he was seen sitting on the sidewalk of a bar drinking beer, where he was also spotted on the back of a motorcycle wearing a Brazilian jersey. In São Paulo, he went to a bar in Vila Madalena, where he enjoyed coxinha, pastel, torresminho, bolinho de carne, and oysters. He managed to watch a classic Flax Flu in Rio de Janeiro.


The way he connected with the audience shows that, even though he was a foreigner, he not only made an effort to integrate into the local culture, but also demonstrated a truly planned and studied show, dedicated to Brazil, celebrating the joy and diversity that make Brazil such a special country. On stage, Bruno gave a performance that lived up to his worldwide fame. With a mix of soul, funk and pop, his songs reverberated throughout Morumbi and beyond, leaving the crowd euphoric and passionate. Jumping and dancing with his band, he not only enchanted the Brazilian audience, but also brought a renewed energy to the music market, transcending the banality of conventional pop. After a year, the voice of “Talking to the Moon” returned to the country for 14 shows in five different cities. During his time there, he made Brazil known abroad in a way that few have the ability to do. The phrase “God is Brazilian” has never made so much sense, as Bruno has emerged as a true ambassador for the country, showing that music and art have the ability to unite cultures and hearts. His story is a reminder that, in art, there are no barriers; and that when an artist gives himself to his audience with soul, magic happens.


So, Bruno Mars didn’t just perform; he created an experience that goes far beyond the stage, further solidifying his image as a global icon, surpassing anything we’ve ever seen in the pop world. Even a month after his performance, he continues to be a symbol of popularity and celebration, a singer who won hearts with his undeniable charisma and talent. It is certain that his performances in Brazil will be remembered for a long time, a true musical phenomenon that left its powerful mark on the tropical country.


Photo: Personal archive


Source: Press office


Editing: Sula Costa MTB 0003600|GO | COSTA CONSULTING CO

 

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seg., 18 de nov. às 11:10
 
In an effort to reconcile its tax system with the OECD’s Global Anti-Base Erosion (GloBE) Pillar Two regulations, Brazil issued on October 3, 2024 Provisional Measure 1,262/2024 and Normative Instruction RFB No. 2,228/2024. These legislative and administrative measures introduce an additional Social Contribution on Net Income (CSLL) to ensure a minimum effective tax rate of 15% for multinational enterprises. This move is part of Brazil’s commitment to fair taxation within the global economic framework, which will further its reputation as a transparent and equitable jurisdiction for multinational business operations.
The Brazilian-American Chamber of Commerce is pleased to welcome Bruno Marques Santo, Partner at Finocchio & Ustra Advogados; Daniel Loria, Director at the Extraordinary Secretariat for Tax Reform at the Ministry of Finance of Brazil; and Nathaniel Carden, Partner, International Tax; Tax Controversy & Litigation at Skadden, Arps, Slate, Meagher & Flom LLP to address Brazil’s adoption of the Pillar Two rules, as well as tax mechanisms of Provisional Measure 1,262/2024 and Normative Instruction RFB 2,228/2024.
 
A G E N D A
09:00 – 10:30 a.m. – Panel Discussion and Q&A
 
O P E N I N G   R E M A R K S


Will Landers

Partner, BTG Pactual

President & Chairperson of the Board, Brazilian-American Chamber of Commerce

 

M O D E R A T O R   &   S P E A K E R

 

Bruno Marques Santo
Partner, Finocchio & Ustra Advogados

 

 

S P E A K E R S

 

Daniel Loria
Director at the Extraordinary Secretariat for Tax Reform
Ministry of Finance of Brazil

 

Nathaniel Carden
Partner, International Tax; Tax Controversy & Litigation
Skadden, Arps, Slate, Meagher & Flom LLP

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