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LAST CHANCE! ANNUAL MEMBERSHIP LUNCHEON with Guest Speaker (please click on his name to view the bio) Drausio GiacomelliHead of Emerging Markets Strategy, Deutsche Bank   Wednesday, March 11, 2015       Registration and Networking 12:00 - 12:30 PM Luncheon 12:30 - 2:30 PM     Note: Members of the Board of Directors will have a brief meeting and the official photo taken in Room 2, 9th Floor, from 1:45 PM to 2:15 PM.     Location:The University Club Council Room One West 54th Street (at Fifth Avenue), 7th Floor New York, NY 10019 To register: Members - $100        Non-Members - $150 Corporate Table (10 seats) - Premium Location: $2,000   Click here to register online and/or download the registration form.   For members not able to attend this event, please click here to download the proxy. Please forward this notice to your colleagues and business associates.  Please disregard this message if you have already registered.

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March 10, 2015

Announcing the eMarketer Retail Weekly Newsletter. Sign up in time for the next issue.

Advertisers Tune In to Programmatic TV The advertising world is buzzing about programmatic TV, and while usage is relatively low, interest is huge. As advertisers funnel more money toward the format, one key focus should be on integrating programmatic TV efforts with video in order to maximize audience data collection and cross-screen targeting. Full Article Read More Share this:. . . . Ultimate Guide to International SEO 73% of internet users speak a language other than English. So if you're only thinking local with your website, you're missing out on reaching the global market and a lot of new business opportunities. Download this ebook to jumpstart your international SEO strategy and grow your business by expanding into new markets. Everyone Wants Marketing Tech, so What's Slowing Adoption? Marketing technology is no longer a nice-to-have for marketers looking to stay competitive—it's a must-have. As companies funnel more money into the space, they'll need to tackle challenges and concerns, ranging from security worries to simply struggling to keep up with digital advancements, before they can master digital marketing tech. Full Article Read More Share this:. . . . Register Now: A/B Split Testing That Drives Results A/B split testing is a tactic that will effectuate greater campaign results as long as you're measuring what matters most. Are you testing the right campaign aspects and monitoring the right metrics? Register now to find out. Can Pharma Sites Cure Seniors' Lack of Trust? When it comes to researching diseases, seniors don't turn to—or trust—pharmaceutical companies very much. If pharma companies want to change this, they'll need seniors' doctors, friends and family members to sing their praises, as recommendations are the top factors that would motivate those 66 and older to visit pharma-sponsored websites.  Full Article Read More Share this:. . . . St. Patrick’s Day 2015 Happy St. Patrick’s Day! Mar 10 em 9:07 AM Person of the Year Awards Gala Dinner  Tuesday, May 12, 2015 The Waldorf Astoria New York City Proceeds from this event will be directed to the Person of the Year Fellowship Program in association with Instituto Ling and Lemann Foundation. A Black Tie Affair