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Hi SULA,
At Attention 2016! we will challenge you to think differently about capturing, keeping and maximizing consumer attention. And, because we are eMarketer, the day will be framed with actionable data.
A select group of eMarketer analysts will put the data in perspective throughout the day. Join us at Attention! 2016 and take advantage of this great opportunity to engage with some of the best minds in digital. We're sure you’ll have plenty of questions!
| Cathy Boyle, Principal Analyst
Mobile marketing and advertising, mobile media consumption,
m-commerce, wearables and emerging technology. |
| Debra Aho Williamson, Principal Analyst
Social media including platforms, advertising, users and usage, analytics and influencer marketing. |
| Bryan Yeager, Senior Analyst
Mobile payments, marketing technology, personalization, immersive experiences, digital identity and other emerging areas at the intersection of digital marketing, media and commerce. |
| Lauren Fisher, Senior Analyst
Emerging advertising technology trends and platforms including programmatic advertising, cross-device targeting, attribution, data management platforms and marketing automation. |
| Paul Verna, Senior Analyst
Digital video, including monetization, content, audience metrics, and platforms. |
Attention! is limited to 250 senior brand, publishing and agency executives. See which companies are attending, check out the full agenda and secure your ticket today.
We look forward to seeing you at Attention! 2016 on October 25 in New York City.
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Last week, I went over the importance of having a newsletter as well as the basics of how to write one effectively.
This week on CyberPRMusic.com, I share 5 critical things you should always include in your newsletter:
So – as you know, I am a newsletter evangelist!
I believe it is the NUMBER ONE thing that will help you create a career in the music industry; communicating with your fan base regularly and consistently.
If you do not already have a schedule mapped out for sending your newsletters –get your calendar out NOW and pencil in 12 dates – 1X per month (I suggest you send your newsletter 2X per month but start with once a month and grow from there).
Studies show that the best days to send newsletters (for the highest open rates) are Wednesdays and Thursdays so make sure to send them out mid week.
Here are 5 critical things to keep in mind as you are crafting your newsletters:
1. Keep Your Subject Line to 55 Characters
Most e-mail programs cut off the subject line after 55 and 60 characters, so keep your subject line short and sweet, and to the point; five to six words max.
To read all 5 critical things to keep in mind when writing your newsletter click here!
Gearing up for a fall/winter release? Use The Cyber PR Music PR Chesk Sheet and make sure all of your i's are dotted and t's are crossed so you can make the most out of your release!
Love,
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