Some may be following you simply because they liked your sunglasses or your cat and have no idea you are even a musician, while others are waiting to like and comment on every post.
You need to understand the differences and create a separate way of communicating with each community.
In this 3-Part series I break it all down and explain how you can effectively create a system for moving your potential fans from AMBIENT -> ENGAGED -> SUPERFANS as outlined in this diagram.
Read on

These are fans who are your First Responders. You know them by name. If you play out live, they attend your shows regularly and buy many things you offer (not just music). If you have a street team they are on it and they evangelize strongly on your behalf. They are the first responders when you post on your socials and they are following you on multiple channels.
These fans are your Active Online Audience. They are newsletter subscribers, blog readers, video watchers, RSS subscribers, active Social Media engagers who frequently comment & engage with you on Facebook, Twitter, etc.
These fans are your Passive Online Audience and they are your social media friends who are aware of you via Twitter, Facebook, Instagram etc. but don’t actively communicate with you and may not have ever even heard your music (yet).
You can't build communities without a solid home base. This means you need an updated website that is in your control.
If you are in the market for a new website we are here to help.
Here's to your Success!
X Ariel
PS
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