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What you need to know about Customer Data Platforms (CDPs)

As brands seek to improve their customer experiences and navigate the ever-changing digital landscape, they need to evolve in how they recognize and engage with consumers. And, while consumers expect marketers to demonstrate that they know them and understand their needs, marketers struggle with navigating options for handling the variety, volume, and speed of customer data. In recent years, Customer Data Platforms (CDPs) have emerged as a proposed solution for wrangling customer data into a complete view. And, yet, marketers are still confused about what a CDP can provide. In this webinar, Deconstructing Customer Data Platforms: Myth vs. Reality, Acxiom and Winterberry demystify CDPs by: Defining what a CDP is and what it is not Reviewing how and when a CDP can deliver value Assessing the key requirements necessary for today's omnichannel marketer Register for the webinar to join us for this important discussion!

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Date: Thursday, May 9, 2019 Time: 1 p.m. ET/12 p.m. CT/10 a.m. PT

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