Claudia Martinez Brazilian economist opens panel discussion on financial education and female entrepreneurship
Claudia Martinez Brazilian economist opens panel discussion on financial education and female entrepreneurship in Brazil. It is not new that Claudia Martinez, economist, businesswoman and Adviser to the Superior Feminine of FIESP works in the financial management female entrepreneurship through various governmental fronts in the country.
With 25 years of experience in the financial market and business management, the Brazilian economist has held strategic and C-level roles in financial institutions such as Citibank, Banco Cidade, SulAmérica Investimentos, Banco Santos, WestLB and Grupo Concórdia/Sadia. She was a founding partner of CAM Asset Management – currently LATAM and, from 2012 to 2018, she was part of the team of Grupo Máxima, currently Banco Master, holding the position of Executive Board.
With extensive experience in reputational risk assessment, Compliance, ESG, Corporate Governance, Board of Directors, Independent Director and Reputation Management, she is CEO & Co – Founder at She Invest – a financial platform for women.
Claudia Martinez expertly conducts innovative projects in the financial area for retail and contributes with award-winning cases in payment method startups and digital marketplaces; with comprehensive performance in various aspects observed in the process: Executive, Businesswoman, Independent Member of Boards of Directors and Advisory Boards.
The businesswoman has been analyzing since the beginning of the official 2022 election campaign, with the ratification of the names that will compete for the vote of the local population and says she feels the climate is even hotter and for the cauldron not to spill in the corporate environment, suggesting that companies to act with attention and rigor to the electoral legislation.
In theory, the economist declares that doing law is an individual task. Errors, on the other hand, have a collective impact and slips can compromise the institutional image. The rules need to be known and followed by individuals and legal entities, who have seen their spaces for political action radically change after major corruption scandals. Making mistakes in an election campaign means risking the company's reputation, losing credibility in the market, customers and business. Not to mention the legal issues involving fines and even the eventual closure of companies.
In the compliance area – Claudia Martinez ensures that the conduct is in accordance with the law and the company's rules, being responsible for providing transparency to the electoral legislation and the framework of internal rules that guide employees, demonstrating the company's values.
With a strong vocation to educate women to different forms of entrepreneurship, it has become a prominent presence in the Superior Feminine Council - CONFEM, known as: "Brasil para Elas" Program, in which women entrepreneurs are offered qualifications and resources to gain independence and income, aiming to the search for opportunities for female entrepreneurship.
Claudia Martinez is tireless in her purpose in social actions working at Love Together Brasil | NGOs, which propose to carry out actions in the areas of education, health and water supply, with the support of volunteers and the participation of companies and public and private institutions, showing that they are grateful and willing to spread love and boost the female universe in the different aspects of the national scenario.
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