Monday, March 26, 2018


Digital marketers see the potential for blockchain to put a serious dent in ad fraud—which will cost brands $19 billion worldwide this year, according to Juniper Research.
March 26, 2018
How Blockchain Can Stop Digital Ad Fraud
Digital marketers see the potential for blockchain to put a serious dent in ad fraud—which will cost brands $19 billion worldwide this year, according to Juniper Research. Full Article
DMP Playbook for Marketers: Tips & Tricks for Success
Whether you already have a Data Management Platform and are looking for some quick wins, or are still considering a DMP and its benefits for your data-driven campaigns, this playbook will guide you on the path to success. Learn about DMP use cases, how to build your team, and tips & tricks for success.
Download now.
Can Snapchat Crack Social Commerce?
Marketers are still using social media to influence purchase decisions and drive sales, but getting consumers to actually complete a purchase while on a social property has proven to be exceptionally difficult–and is no longer a top priority for most. In the latest episode of eMarketer’s “Behind the Numbers,” we dig into Snapchat’s evolving approach to ecommerce, and how it might differ from previous attempts. Listen In
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Data Feed
Brands and Culture: Brand activism is on the rise, according to a survey of marketing decision-makers in the US and UK by Bynder and OnBrand. About 80% of respondents said cultural issues will play more of a role in their branding and marketing strategies this year than in 2017. The uptick in brands becoming more involved in responding to current events reflects the increasing politicization found in the US and UK, where brands get pulled into allying or distancing themselves from controversial statements made by public figures.

BOPUS Remains Popular: According to a November 2017 study by International Data Corporation (IDC), 58% of retailers in North America said they offer buy online, pick up in-store (BOPUS) as an option. Only 11% of respondents said they had no plans to implement this form of fulfillment.

More Data
©2018 eMarketer, Inc. 11 Times Square, New York, NY 10036

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International Plastic, Packaging & Print Asia Exhibition



In a blog post published March 20, the Federal Trade Commission (FTC) cautioned against anticompetitive information sharing in the lead-up to closing a transaction.
The FTC has long held that information sharing between competitors can harm competition in violation of the antitrust laws. This is true even when two companies are in the process of merging. The FTC blog post offers a clear reminder that the obligation to act as competitors does not end until the transaction has actually closed. Even if the applicable waiting period under the Hart-Scott-Rodino Act has expired, premerger information exchanges can raise antitrust risks under Section 1 of the Sherman Act. Until consummation, the parties are separate entities and generally should not share competitively sensitive information.

Monday, March 19, 2018


MOVIE
"Me, My Father and the Cariocas" , by Lucia Veríssimo    MARCH 24 @ 7:30 PM - Followed by Q&A with Director
Symphony Space
We saw it tonight in Pennsylvania: Showing up matters. This year is critical, and tonight, Pennsylvanians proved how important it is to stay engaged. Your voice matters. Keep fighting.



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Largest Community of Social Media Marketers in the World
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Real-Time Marketing 101
Real-time Marketing 101:
How to Drive Results Immediately
Real-time Marketing 101: What is it? It’s how to turn moments of opportunity into branding gold. Fortune favors the prepared in life — and in opportunity marketing. According to eMarketer, 80% of marketers believe that real-time marketing must happen within an hour of the relevant event to be effective. More than half go even further, saying it must be within one minute.

At its core, real-time marketing is about human connection.  It’s about finding authentic moments when your brand can connect with consumers via shared cultural experiences.  Which is why even a brilliant piece of marketing can look desperate if you’re too slow to get it out there. Your team needs to be ready to move before you spot opportunities.

This ‘Real-time Marketing 101’ guide from Sysomos outlines the three most critical steps to make sure you are prepared when opportunity knocks.

Read this invaluable guide now: http://bit.ly/RealTimeMktg

Real-time opportunity marketing is a powerful way to make your brand stand out in a sea of noise. A unified social platform for listening and engagement is the key to executing your opportunity marketing strategy.  Sysomos drives real-time marketing for hundreds of global brands.

Schedule a demo today: http://bit.ly/2DpYS09


Here’s to your success,
Michael Crosson
Moderator & Publisher
SocialMediopolis.com

Organizing for Action


After the tragedy in Parkland one month ago, a lot of people have told our community that it's too soon. It's too soon to talk about politics. It's too soon to talk about preventing another tragedy like this from happening again.

It is not too soon. It's too late for the 17 lives that were lost.

It's too late for the grieving families, too late for the injured, too late for the 3,300 survivors of this tragedy.

We have to act, and we have to act right now. Because for members of the Parkland community, doing nothing is not acceptable.

They're stepping up. For weeks we've watched as parents, teachers, and staff have shared heartbreaking stories and engaged in a dialogue to work toward finding common ground.

These kids, and the people of Parkland, are the definition of courage. And while they're speaking out to demand better they deserve our support.

We're reminded far too often, including far too many times in just the first couple months of this new year, that the United States is the only country where this happens.

But we can act. We can change the conversation and reverse the tide, right now.

The students, parents, teachers, and community of Parkland have set an example for all of us. They've changed this debate, and it's up to us to support them.

Say you'll get to work with OFA:

I'm in


Congressman Ted Deutch
Florida's 22nd District










Paid for by Organizing for Action.
Organizing for Action


Last night, former Attorney General Eric H. Holder, Jr., traveled to Madison, Wisconsin to fire up local OFA supporters in the fight to end partisan gerrymandering.

Former Attorney General Holder met with OFA supporters in Wisconsin to talk about our fight against gerrymandering.

Wisconsin is a pivotal state in our push for fairer districts.

It's taken partisan gerrymandering all the way to the U.S. Supreme Court in Gill v. Whitford, a case that the Brennan Center calls "the most important case in decades dealing with how Americans are represented in Congress."

And at the event, Attorney General Holder made it clear just how important this decision -- and our work -- is to the future of our democracy. He answered questions from OFA volunteers throughout the crowd, and talked about how we have to stay involved in 2018.

Getting fairer districts in Wisconsin -- and states with upcoming battles like Michigan, Ohio, and other places around the country -- will take a dedicated effort.

OFA is ready. We have organizers working across the country -- educating, rallying, and taking action on redistricting. And we're training the next wave of smart, passionate people who will keep this fight going for the years and decades to come.

But we need your support to keep organizing and pushing for fair districts. Can you make a recurring contribution, right now, and become an OFA Champion?

If you've saved your payment information with ActBlue Express, your recurring donation will go through immediately:

Express donate: $5
Express donate: $10
Express donate: $15
Express donate: $35
Express donate: $100
Or donate another amount


Jack Shapiro
Director of Policy and Campaigns
Organizing for Action






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Vídeo Novo Portal

International Pharmaceutical Expo USA

"The pharmaceutical manufacturing exhibition of USA"
INTERPHEX (International Pharmaceutical Expo), sponsored by PDA (Parenteral Drug Association), is the single source for complete biopharmaceutical manufacturing solutions to safely and cost effectively process all dosage forms for life-enhancing drugs. It offers unique combination of exhibition, education, workshops, partnering opportunities, and networking events. INTERPHEX is the only meeting place where Knowledge, Innovation and Technologies intersect with the full spectrum of cutting-edge development and manufacturing services and equipment to create innovative solutions to reduce cost, improve manufacturing and supply chain performance for pharmaceutical, biologics, contract, generic and service provider professionals.