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Wednesday, November 12, 2025

Literary Evening Celebrates Marcelo Serpa's Success at Studio Mula Preta.

On November 11th, São Paulo hosted a dazzling event celebrating the launch of Marcello Serpa's two new books: *Vendo*, his biography, and *Vendo: Imagens*, a collection of his extensive work in graphic design, illustrations, drawings, and art direction projects. The event, held at Studio Mula Preta, was a true celebration of creativity, with an impeccable atmosphere, full of beautiful people, and a cheerful and relaxed vibe.

The evening began with sparkling wine bubbling in glasses and Serpa's smile as he spent hours signing autographs for approximately 300 people, displaying contagious energy and good humor. There was no shortage of delicacies to accompany the celebration, from sophisticated canapés to delicious treats that added a touch of refinement to the occasion. The venue, handpicked by Serpa, was Estúdio Mula Preta, a place that, like the author himself, exudes innovation and creativity.

Estúdio Mula Preta, founded by André Gurgel and Felipe Bezerra, is a symbol of Brazilian auteur design, and was the perfect setting for the book launch, which brilliantly showcases different facets of Serpa's career. The choice of location couldn't have been more fitting: a studio that, like Serpa's trajectory, stands out for its combination of innovation and refined aesthetics.

In *Vendo*, Serpa's biography, written by Julius Wiedemann, the book explores the life and career of the advertising executive and designer who, with his unique vision, transformed AlmapBBDO into an international benchmark in the advertising market. Serpa was the first Latin American to win the Grand Prix and the Lion of Saint Mark in Cannes, in addition to accumulating 168 Lions throughout his career. It's no coincidence that he was awarded the Clio Awards Lifetime Achievement Award in 2008, the highest global recognition for his contribution to advertising.

"Já Vendo: Imagens" (Already Seeing: Images) is a dive into Serpa's visual production throughout his 45-year career, with an impressive selection of his works, from art direction projects to illustrations and paintings that marked his trajectory. The diversity of Serpa's work reflects his creative restlessness and his ability to move through different forms of artistic expression.

The presence of Julius Wiedemann, renowned editor and curator with a consolidated career at the intersection of culture, design, and technology, added even more value to the event, reinforcing Serpa's importance in the global creative scene.

In short, the launch was a resounding success. The combination of an incredible space, talented people, exceptional works, and Marcello Serpa's energy made the evening of November 11th a memorable event, marking a new chapter in the history of one of the biggest names in world design and advertising.

Photo: Personal archive

Source: Neusa Costa

Edited by: Sula Costa MTB 0003600|GO




 

Corpo da mensagem

Dear USO Supporter,

This Thanksgiving, many of our brave service members are thousands of miles away from home. While you’re gathering with family or dear friends, they’re alone in a remote location. You may be laughing, cheering on your favorite football team and creating memories while they’re spending another day in a lonely barracks.

This is the hardest time of year for our heroes deployed around the world. And this year, it’s even harder for many. Loneliness, isolation and a longing for home can feel even more overwhelming.

That's why we're grateful to be a trusted partner in the NFL's Salute to Service initiative during a time when service members need our gratitude and support. To fill the gap of what we can currently provide, we've set a goal to fund at least 7,500 meals for our military heroes by Thanksgiving.

During this critical time of year for our service members, the NFL is generously matching your gift, dollar for dollar, up to a total of $50,000, to help us reach our goal of delivering warm meals and more to our brave heroes. Will you help us reach our Thanksgiving meal goal now?

 ★  ★  ★ 

THIS THANKSGIVING

Your gift will  DOUBLE 
to help provide meals
for our heroes!

We're grateful for the NFL's commitment to supporting our brave heroes around the world and hope you’ll give today while your gift goes 2X as far.

For our troops deployed to the farthest reaches of the world, a warm meal goes a long way. It's not just a meal — it's a source of comfort, a boost in morale and a reminder that they're not forgotten during the holiday season.

Will you help us reach our Thanksgiving meal goal now?

Thank you for standing with our heroes in uniform.

On behalf of our troops,
The USO

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 Art That Provokes and Enchants by Dilson Cavalcanti



In the world of visual arts, the leisure time of the craft is more than just a creative break—it's the space where the most daring ideas are born, where the artist surrenders to the freedom to create without boundaries. The renowned artist Dilson Cavalcanti understands this process well: for him, the artist doesn't always choose the subject, but rather attends to the client's desires and imagination, translating them into colors, forms, and emotion.


Recently, Dilson received an unusual request—to portray none other than Pablo Escobar. A challenge that, at first glance, could jeopardize the image and career of a celebrated artist. But Dilson, true to his essence, accepted the challenge with courage and impeccable technique. After all, as he himself often says, "the artist doesn't judge, he translates the world around him."


Following the resounding success of his work "Brazilian Mona Lisas," created in homage to the 500th anniversary of Leonardo da Vinci's death, Dilson saw his name circulate in new artistic territories. His creations began to arouse curiosity, controversy, and admiration, showing that the true artist is one who explores frontiers and is not afraid to provoke reflection.


With sensitivity and audacity, Dilson Cavalcanti proves that his love for art is present in all angles and facets—from the classic to the controversial, from the beautiful to the challenging. Because in the end, the artist's craft is this: to transform leisure into art, and provocation into visual poetry.


Dilson recounts that, at first, he hesitated. After all, the figure of Escobar carries a strong symbolic weight, potentially generating delicate interpretations. But, faithful to his principle that art is a mirror of human complexities, the artist decided to accept the challenge.


The result was a striking work that transcends a simple portrait. More than representing Escobar, the painting questions the fascination and repulsion that certain historical figures exert on us, transforming the client's request into a reflection on power, idolatry, and morality.


Photo: Press Office


Source: Press Office


Edited by: Sula Costa MTB 0003600/GO


Herself: Revolutionizing Women's Beachwear with Innovation and Purpose




In a market that hasn't seen major innovations in the world of sanitary pads and intimate apparel for over 80 years, a Brazilian brand is emerging that is changing paradigms and creating new realities for women.


Herself, a company born in Rio Grande do Sul, is a pioneer in menstrual bikini technology in Latin America, a revolution that combines sustainability, comfort, and female freedom.


Awarded by Netflix in the "Ideas for Sale" program, in the Fashion category, the brand has gained international recognition by presenting a practical and intelligent solution to a topic still surrounded by taboos: menstrual flow.


The technology developed by Herself allows women of all ages—including those who haven't yet entered menopause—to enjoy the beach, the pool, and their bodies with safety and confidence, without sacrificing style. ☀️👩‍🦰


More than a product, Herself represents a new way of experiencing femininity, respecting the natural cycle, the environment, and freedom of choice.


Get to know Herself and discover how Brazilian innovation is transforming the concept of beachwear and empowering women across the continent.


#Herself #FeminineInnovation #SustainableBeachwear #Empowerment #IdeasForSale #Netflix #BrazilianTechnology #FashionWithPurpose


Photo: Press Office


Source: Press Office


Edited by: Sula Costa MTB 0003600)GO

John Elvis at Rockabilly Elvis Day Celebration at São Paulo City Hall!




On October 14th, councilwoman Edir Sales hosted a vibrant Rockabilly Elvis Day celebration, bringing together personalities and fans who keep the memory of the eternal King of Rock, Elvis Presley, alive.


The event, part of a bill already approved by the councilwoman, officially recognizes the cultural and artistic importance of the Rockabilly movement and Elvis Presley's influence in Brazil.


During the ceremony, several personalities were honored for their work in promoting and preserving the legacy of the world idol. The highlight of the night was @johnnelvis, a renowned Elvis Presley impersonator who celebrates the Elvis Presley myth year-round throughout the state of São Paulo, bringing emotion and talent to each performance.


A night of music, memories, and great passion for the King of Rock!


Source: Press Office


Photo: Press Office


Edited by: Sula Costa MTB 0003600/GO


SATURDAY, NOVEMBER 8, 2025

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