Thursday, April 13, 2017

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Complimentary eBook
[Complimentary ebook] 26 Tips to
Master the Art of Influencer Marketing
There are professionals, there are laymen, and there are masterful artists. To master the art of influencer marketing, it's important to do it well. Our friends at Sysomos have put together this handy A-Z Guide on Influencer Marketing to help you navigate the search, as well as provide you with guidance on how to grow, maintain, and maximize ROI from your influencer relationships.

Here are just a few of the more than 20 tips they give on how to master influencer marketing:
Find the Right Influencers: Identify and build meaningful relationships with key influencers.
It’s All About Maintenance: Get the most out of your relationships with regular give and take.
Skip the Jargon: Keep in mind the language you’re using to share your message.
Expand Your Reach: Extend the reach of your key messages and impact of existing marketing efforts.
Push Your Audience to Share: Broadcast your key messages and drive more results

Like any relationship, working with influencers is a balance give and take and requires work. But, when 81% of marketers say influencer marketing works, they are not be wrong.

Download the free ebook, courtesy of Sysomos: http://bit.ly/AZInfluencerMktg

If you think that's impressive, you should learn more about Sysomos' platform. By intelligently linking applications to Search, Discover, Listen, Publish, Engage and Analyze on social media, the new Sysomos platform now gives marketers access to all the paid, owned and earned data needed to create strategic campaigns, take action in real time and measure those actions in one upgraded user interface. The Sysomos Platform applications can be used on their own, but also intelligently work together to make sharing insights from one application to the next a seamless activity.

What else can the Sysomos platform do for you?
• Share data insights across all applications in the platform
• Improve the effectiveness of paid media campaigns
• Apply your listening insights to paid, earned, and owned media
• Identify insights, create campaigns and measure their effectiveness
• Create work spaces for role-based customization

Learn more about how the new platform can work for you by getting a personalized tour. Request a demo today: http://bit.ly/DemoSysomos

* FYI - Some antivirus programs falsely flag Bit.ly links, these links have been tested and are hosted by Sysomos, and are perfectly safe.


Here’s to your success,
Michael Crosson
Moderator & Publisher
SocialMediopolis.com

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omplete Guide to Social Media for B2B Marketers 

Staying current with social media trends


Social media has changed the way we communicate with the world we live in. From advertising to engaging, it's also helping shape the way B2B marketers communicate with their prospects and clients. For many B2B marketers, it's an increasingly important part of marketing, and yet it can still be difficult to navigate a world where 'likes' and 'comments' are the currency for engagement, and click-through rates are the currency of conversion.  
In this e-book, we're going back to basics and breaking down best-practices for each of the most popular platforms to help B2B marketers connect with their target audience.

You'll learn:
  • Which key metrics to track for platforms like Facebook, Twitter, and LinkedIn.
  • What types of content do best on each social media platform.
  • How to support prospects at each stage of the sales funnel.
  • The secret to using video content to drive engagement.
Get the Guide ›
Our mailing address is:
950 East Paces Ferry Rd, Suite 3300, Atlanta, GA 30326
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All rights reserved worldwide.





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800-405-0844

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Join the Top E-Commerce & Retail Event of the Industry
Today, excelling in retail means excelling at e-retail. And that means having in place the right strategies, technologies and connections to enhance your e-commerce business. Whether you’re focused on solutions in customer relationship management, content marketing or search marketing, maximizing your mobile commerce platforms or minimizing customer disengagement, you’ll find exactly what you need at IRCE, June 6-9, in Chicago.
Use code EM200 to save $200 off your pass!
Register Now and Save $200
Why IRCE? 
IRCE has designed a unique experience with you in mind. In its 13th year, IRCE will provide you with practical, relevant education sessions in targeted tracks and workshops, and extend your experience onto the trade show floor – which houses nearly 600 of the industry’s top solution providers. There’s simply no other place where everything will click together for you quite like it does here.

Knowledge is Everything – Discover the Agenda 
Knowledge is more than power, it’s profit. IRCE offers carefully curated content that addresses everything you need to know right now to further enhance your business. You’ll come away with actionable strategies and practical tactics that you can implement immediately. Plus, you’ll be inspired by our Main Stage speakers from Shark Tank, Under Armour, Sephora and Kidbox.
View the Agenda
speakers
Sephora
Mary Beth Laughton
Senior Vice President, Digital
Shark Tank
Barbara Corcoran
Shark Investor
Under Armour
George Hanson
Vice President, North America E-Commerce and Brand House Stores
Kidbox
Miki Racine Berardelli
Chief Executive Officer
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Wednesday, April 12, 2017







SÃO PAULO SCHOOL OF ADVANCED SCIENCE ON RESEARCH METHODS FOR THE HUMANITIES

July 10-21, 2017, Unicamp, Brazil. APPLICATION RESULTS: April 20, 2017

 ESPCA












Call 2017-2018

President Néstor Kirchner Fellowship 2017-2018


 by:
Observatory on Latin America OLA / The New School, New York, United States
Universidad Nacional de San Martín, Buenos Aires, Argentina

The PNK Fellowship has a unique and innovative profile in the region. The Fellowship focuses on training and supporting future political leaders in Latin America and the Caribbean who have demonstrated commitment to academia and public service.
This Fellowship is inspired by the legacy and achievements of former President Néstor Kirchner during his term as President of Argentina (2003-2007), and as the first Secretary General of UNASUR (2010).

 

2017-2018 COMPETITION AWARDING FOUR FELLOWSHIPS


The President Néstor Kirchner Fellowship is focused on supporting the training of leaders in Latin America and the Caribbean, working in political/social and academic fields. The Fellowship consists of an exchange of ideas and experiences between the Fellow and academics, politicians, and civil society agents in the city of New York selected based on the academic work presented by the Fellow.


The Fellowship covers a two-week stay in New York (during predetermined dates) and will be based at The New School. The Fellow will present his/her work to students and academics of The New School, will meet with political and civil society leaders, and will take part in various other activities such as visits to local government offices and multinational organizations, as well as tour museums, and public and university libraries, among other activities.

This call for applications will award four Fellowships. Fellowship 1 is a competition for Argentine citizens. Fellowship 2 is a competition for citizens of Latin American and the Caribbean countries, excluding Argentina. Fellowships 3 and 4 are competitions for citizens of Latin America and the Caribbean countries.



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2017 BRAZIL SUMMIT


Join Us on April 24, 2017Time: 8:00 AM to 2:30 PMLocation: Harvard Club, New York, New York



Organized for over a decade, the Brazil Summit is one of the most important events in the Chamber’s annual calendar. Government officials, business leaders, members of the international financial community and academia will have the opportunity to discuss and evaluate key developments affecting the Brazilian economy, as well as the current political, economic and investment outlook for Brazil.
Click here to download sponsorship information.
Conference Chairperson
Gabrielle TrebatDirector, McLarty Associates
Keynote Speaker
Joaquim Vieira Ferreira LevyChief Financial Officer, The World Bank Group

Special Presentation
Marcello Moura Estevão FilhoSecretaryfor International AffairsMinistry of Finance

Concessions / Infrastructure
Ambassador Roberto JaguaribePresidentApexBrasil
Pablo Fonseca Pereira dos SantosSpecial Advisor for InfrastructureInter-American Development Bank
Adalberto Santos de VasconcelosDeputy Executive SecretarySecretariat of Investment Partnership Programs, Presidency of the Republic of Brazil


Trends in Trade: Impact on Brazil
Cassia Carvalho, Executive DirectorBrazil-US Business Council
Daniel Marteleto GodinhoSenior ConsultantInter-American Development Bank
Fernando de Magalhães FurlanVisiting ScholarAmerican University and Former Deputy Minister of StateMinistry Development, Industry and Foreign Trade
Kellie Meiman HockManaging PartnerMcLarty Associates

Economic and Political Outlook
Paulo Vieira da CunhaPartnerVERBANK Agriculture and VERBANK Consulting, LLC
Fábio KanczukDeputy Minister for Economic PolicyMinistry of Finance
José Márcio CamargoChief EconomistOpus Gestão de Recursos
Carlos Kawall, Chief EconomistBanco Safra S.A.
Eduardo LoyoChief EconomistBTG Pactual
More information to follow!
In association with

Gold Sponsor


Silver Sponsor




Media Partners
 Private Equity Conferences






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Organizing for Action

The Senate just voted to eliminate protections that were put in place to ensure Supreme Court justices -- who serve lifetime appointments -- are within the mainstream and have broad bipartisan support.

It's never been clearer that Majority Leader McConnell and his caucus are acting on purely partisan motives. A whopping 67 percent of voters didn't want them to "go nuclear" -- but instead, they rewrote the rules in their favor.

This is a reckless move that will grant a lifetime appointment to a judge who couldn't even reach consensus support -- and it could have consequences for decades to come.

It's up to all of us to keep letting members of Congress know we won't stand for these kinds of unprecedented and irresponsible moves, and we won't stop taking action when they try new ways to bend the system to their will.

Add your name if you're ready to double down and show leaders in Congress that we're paying attention, and we're not going away -- we're going to stay strong and keep organizing, because we deserve better.

In February, people like you flooded town halls and made your priorities known. You spoke up about the chaos that repealing Obamacare would create, and you better believe that made an impact. When congressional leaders got back to Washington, they found themselves without the support they needed to repeal Obamacare.

Congress is going on recess again tomorrow, and we're going to use the opportunity to keep training and supporting each other to hold our representatives accountable. Let's make it clear to them that reckless moves like the one they made this afternoon -- which undermine one of the most important parts of our democracy -- are unacceptable.

Keep the pressure on -- say you're not going to back down.

Add your name




Jennifer Warner
National Organizing Director
Organizing for Action



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Leadership in a Challenging Century


Date: 
July 10, 2017 - 9:30am to July 20, 2017 - 4:00pm
Type: 
Location: 
Columbia University
Leadership in a Challenging Century

Columbia Global Centers | Rio de Janeiro in partnership with the Picker Center for Executive Education and Training of the School of International and Public Affairs (SIPA) is offering Leadership in a Challenging Century - a program designed for mid-career management professionals as a platform for those looking for an opportunity to learn new pertinent skills, to acquire specific knowledge about different topics, and to reflect about their daily practices along with colleagues from the public, private and nonprofit sectors.

Building skills to strengthen one’s professional profile

Competent and experienced professionals, managers from different fields will contribute as well as gain and exchange ideas in this dynamic, short, eight-day intensive program. The course focuses on acquiring critical tools and knowledge to analyze, problem solve and make better informed decisions for your employer and your own professional career. Columbia’s renowned faculty and successful practitioners will help equip the management professional with confidence, knowledge and skills necessary to engage peers and subordinates, in order to maximize team productivity and enhance results.

Curriculum and methodology

The Leadership in a Challenging Century program consists of a total of nine lectures and eight site visits complementing the face to face lectures on the Columbia University campus in New York City. A combination of multiple learning methodologies – lectures, site visits, case studies, online lectures and workshops – lends itself to the most effective way of imparting knowledge to the busy manager, who is looking for professional development, but does not have the time to invest in a longer term degree. Columbia University professors as well as invited practitioners, will address the following topics: Leadership and Public Private Partnerships, Public Ethics, Communication in Organizations, Negotiation and Conflict Resolution, among others.

The students will have access to online readings through CourseWorks – a platform used by regular Columbia students. Moreover, informal gatherings will take place in New York during the two-week course to promote valuable networking among professionals of the Leadership in a Challenging Century program and other SIPA programs, such as the Master’s Program in Economic Policy Management, GEMPA (Global Executive Master’s in Public Administration) and EMPA (Executive Master’s in Public Administration). 

To learn more about the program, click here

To apply, click here
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