On November 11th, São Paulo hosted a dazzling event celebrating the launch of Marcello Serpa's two new books: *Vendo*, his biography, and *Vendo: Imagens*, a collection of his extensive work in graphic design, illustrations, drawings, and art direction projects. The event, held at Studio Mula Preta, was a true celebration of creativity, with an impeccable atmosphere, full of beautiful people, and a cheerful and relaxed vibe.
The evening began with sparkling wine bubbling in glasses and Serpa's smile as he spent hours signing autographs for approximately 300 people, displaying contagious energy and good humor. There was no shortage of delicacies to accompany the celebration, from sophisticated canapés to delicious treats that added a touch of refinement to the occasion. The venue, handpicked by Serpa, was Estúdio Mula Preta, a place that, like the author himself, exudes innovation and creativity.
Estúdio Mula Preta, founded by André Gurgel and Felipe Bezerra, is a symbol of Brazilian auteur design, and was the perfect setting for the book launch, which brilliantly showcases different facets of Serpa's career. The choice of location couldn't have been more fitting: a studio that, like Serpa's trajectory, stands out for its combination of innovation and refined aesthetics.
In *Vendo*, Serpa's biography, written by Julius Wiedemann, the book explores the life and career of the advertising executive and designer who, with his unique vision, transformed AlmapBBDO into an international benchmark in the advertising market. Serpa was the first Latin American to win the Grand Prix and the Lion of Saint Mark in Cannes, in addition to accumulating 168 Lions throughout his career. It's no coincidence that he was awarded the Clio Awards Lifetime Achievement Award in 2008, the highest global recognition for his contribution to advertising.
"Já Vendo: Imagens" (Already Seeing: Images) is a dive into Serpa's visual production throughout his 45-year career, with an impressive selection of his works, from art direction projects to illustrations and paintings that marked his trajectory. The diversity of Serpa's work reflects his creative restlessness and his ability to move through different forms of artistic expression.
The presence of Julius Wiedemann, renowned editor and curator with a consolidated career at the intersection of culture, design, and technology, added even more value to the event, reinforcing Serpa's importance in the global creative scene.
In short, the launch was a resounding success. The combination of an incredible space, talented people, exceptional works, and Marcello Serpa's energy made the evening of November 11th a memorable event, marking a new chapter in the history of one of the biggest names in world design and advertising.
Photo: Personal archive
Source: Neusa Costa
Edited by: Sula Costa MTB 0003600|GO
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