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IN THE NEWS
FROM THE WHITE HOUSE
"Alma Negra Viva 2026: Second Phase of the Exhibition Brings Together Art, Emotion, and Big Names in Brasília"
The second phase of the "Alma Negra Viva 2026" exhibition promises to reaffirm the strength of contemporary Brazilian art in Brasília. The event takes place on April 5th and 6th at the Arte em Pauta BSB Gallery, a cultural space recognized for valuing national artists and promoting encounters between different artistic languages.
Under the direction of owner Nancy Safatle, the gallery hosts the continuation of this important cultural project that celebrates identity, diversity, and artistic expression. The curatorship and organization are in charge of Paulo Melo, who brings together artists and works that dialogue with the aesthetic and symbolic power of Brazilian art.
One of the highlights of this stage is the special visit of visual artist Dilson Cavalcanti, who came to Brasília to celebrate the success of his "Brazilian Mona Lisas" series, already recognized by the public and critics. Based in São Paulo, Dilson began his artistic journey at the age of 12 and has always demonstrated an intuitive and passionate relationship with art. His work is marked by abstract art, exploring colors, lines, and movement as ways to express deep emotions.
An entrepreneur in the São Paulo capital, the artist found in painting a space for creative freedom. Initially using acrylic on canvas, he expanded his techniques over time, experimenting with new surfaces such as cardboard and paper, as well as exploring methods with a palette knife and painting on a washed surface. His artistic training also included studies and research alongside the painter and professor Rubens Pontes, deepening his visual language.
The result is a work of great aesthetic intensity: fluid compositions, with transparent colors and vibrant layers that create visual impact. His style has been compared to that of the American painter Jackson Pollock, one of the great names of Abstract Expressionism. Self-taught and creative, Dilson Cavalcanti paints with his soul, transforming emotion into movement and chromatic harmony.
Another important name present at the artistic gathering is the artist Mariah Campolina, recognized for her work in the cultural scene and for her generosity in welcoming artists from all over Brazil to the federal capital. In Brasília, Mariah has established herself as a first-class hostess, strengthening bridges between creators and promoting the appreciation of contemporary art.
Dilson Cavalcanti's trajectory also transcends borders: in addition to Brazil, his works are already present in collections and cultural spaces in cities such as Frankfurt, Alicante, and Orlando, reinforcing the international reach of his production.
The exhibition “Alma Negra Viva 2026” thus consolidates itself as a meeting of talents, ideas, and emotions, celebrating art as an instrument of identity, dialogue, and cultural transformation in the heart of the Brazilian capital.
In recent years, Brazil has experienced a period of significant transformation in the cosmetics, wellness, and fitness sectors. Driven by innovation, young entrepreneurship, and the power of social media, the Brazilian market has revealed a new generation of brands and businesswomen who are repositioning the country on the global beauty and healthy lifestyle scene.
Brazil is already among the largest cosmetics and personal care markets in the world. However, what is currently noteworthy is not only the size of the market, but the capacity for innovation and the entry of new brands created by young female entrepreneurs. A high-impact example is the WePink brand, which quickly established itself in the Brazilian market and demonstrated how a national brand can achieve large scale, driven by digital strategy, a strong identity, and a direct connection with the consumer audience.
This movement has opened space for the emergence of new companies that see opportunities in specific niches, combining technology, cultural identity, and social purpose. One interesting aspect is the profile of this new generation of entrepreneurs: many of these brands are being created by very young women, between 18 and 26 years old. This is a connected, creative, and daring generation that deeply understands contemporary consumer behavior and uses social media as their main platform for launching and expanding their business.
Among these new names is the brand VIKX Fitness, created by the young entrepreneur Ana Vitória Costa. The company's proposal is to develop fitness and cosmetic products with Brazilian technology and identity, primarily targeting the international market. The brand's strategy is born with a global perspective, with products designed for export and international positioning, showing that new Brazilian companies are already emerging with a globalized mindset.
Another example of innovation is the work of businesswoman Laís Neves, who proposes a self-care line specifically for Black women. By focusing on representation and the specific needs of this audience, her initiative demonstrates how the Brazilian market is also advancing in diversity and the creation of more inclusive products.
This new scenario reveals an important shift in the profile of female entrepreneurship in Brazil. For many years, the global beauty market was primarily associated with major international celebrities, such as Kim Kardashian and Hailey Bieber, who transformed their personal brands into cosmetics and lifestyle empires. Today, however, Brazil is beginning to build its own generation of influential businesswomen, capable of creating authentic, innovative, and competitive brands.
More than a market phenomenon, this movement represents a cultural shift. Young Brazilian female entrepreneurs are taking center stage, transforming ideas into multi-million dollar businesses and taking Brazil's name to new markets. With creativity, identity, and strategic vision, this new generation not only follows global trends—it is beginning to create them.
Thus, the country is witnessing the birth of a promising ecosystem of brands led by women, combining technology, purpose, and innovation. A scenario where young female entrepreneurship ceases to be an exception and becomes one of the main forces transforming the beauty, self-care, and fitness market in Brazil and the world.
