Monday, March 16, 2015

You're Invited: The Rise of Programmatic and other disruptive trends in the world of media
Join eMarketer for a live webcast that will fuel your mobile marketing strategy into 2015 and beyond.
We will address prevailing misconceptions about mobile advertising, mobile consumer behavior and mobile shopping and buying—and offer a clear path to mobile success in the modern marketplace.
Geoff Ramsey, eMarketereMarketer's chairman and chief innovation officer, Geoff Ramsey, will lead the session by unveiling brand-new eMarketer data on mobile usage and spending. In his trademark high-energy, tour-de-force style, Ramsey will show how mobile came to be more popular than traditional media and where the trends will take brands and marketers into the months and years ahead.

Among the research to be presented:
Ad spending for apps versus mobile web Time spent for apps versus mobile web Mobile Commerce Growth (mCommerce) Total Mobile Ad Spend
Eric Hadley, Pinterest
The event will also feature a live Q&A with Eva Papoutsakis Smith, head of marketing communications and insights at Pinterest, on innovations and audience dynamics in the mobile space as well as the outlook for social media and beyond.
Wednesday, March 25, 2015
9:10am - 10:20am ET

RSVP Today
If you sign up and cannot attend, we'll send you a link to view the full
recording after the live broadcast.
eMartketer
 
Para visualizar esta comunicação no seu navegador, acesse aqui.
Adicione nosso remetente a sua lista de contatos: novidades@novidades.catredeglobo.com.br
 
Regina Rocha (Camila Pitanga)
Beatriz Amaral Rangel (Glória Pires)
Inês Junqueira (Adriana Esteves)
Uma novela de Gilberto Braga, Ricardo Linhares e João Ximenes Braga, com direção geral e de núcleo de Dennis Carvalho.
A ambição nasce do coração e pode ser transparente, pura, honesta.
Vem_aí o seu novo conflito das 9. Assista ao clipe especial aqui. Estreia dia 16 de Março. Babilônia

 
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Wednesday, March 11, 2015

ANNUAL MEMBERSHIP LUNCHEON
with
Guest Speaker
(please click on his name to view the bio)

Drausio GiacomelliHead of Emerging Markets Strategy,
Deutsche Bank


 
Wednesday, March 11, 2015      
Registration and Networking
12:00 - 12:30 PM
Luncheon
12:30 - 2:30 PM    

Note:

Members of the Board of Directors will have a brief meeting and
the official photo taken in Room 2, 9th Floor, from 1:45 PM to 2:15 PM.    
Location:The University Club
Council Room
One West 54th Street (at Fifth Avenue), 7th Floor
New York, NY 10019

To register:
Members - $100        Non-Members - $150
Corporate Table (10 seats) - Premium Location: $2,000
 
Click here to register online and/or download the registration form.
 
For members not able to attend this event, please click here to download the proxy.

Please forward this notice to your colleagues and business associates. 
Please disregard this message if you have already registered.
Join us on
March 10, 2015
Announcing the eMarketer Retail Weekly Newsletter. Sign up in time for the next issue.
Advertisers Tune In to Programmatic TV
The advertising world is buzzing about programmatic TV, and while usage is relatively low, interest is huge. As advertisers funnel more money toward the format, one key focus should be on integrating programmatic TV efforts with video in order to maximize audience data collection and cross-screen targeting. Full Article
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Ultimate Guide to International SEO

73% of internet users speak a language other than English. So if you're only thinking local with your website, you're missing out on reaching the global market and a lot of new business opportunities. Download this ebook to jumpstart your international SEO strategy and grow your business by expanding into new markets.

Everyone Wants Marketing Tech, so What's Slowing Adoption?
Marketing technology is no longer a nice-to-have for marketers looking to stay competitive—it's a must-have. As companies funnel more money into the space, they'll need to tackle challenges and concerns, ranging from security worries to simply struggling to keep up with digital advancements, before they can master digital marketing tech. Full Article
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Register Now: A/B Split Testing That Drives Results

A/B split testing is a tactic that will effectuate greater campaign results as long as you're measuring what matters most. Are you testing the right campaign aspects and monitoring the right metrics? Register now to find out.
Can Pharma Sites Cure Seniors' Lack of Trust?
When it comes to researching diseases, seniors don't turn to—or trust—pharmaceutical companies very much. If pharma companies want to change this, they'll need seniors' doctors, friends and family members to sing their praises, as recommendations are the top factors that would motivate those 66 and older to visit pharma-sponsored websites. 
Full Article
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St. Patrick’s Day 2015
Happy St. Patrick’s Day!
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