It hit the market this week, a campaign
spearheaded by none other than Anitta. In order to emphasize the connection to
diversity, the idea of formatting a commercial was conceived by Claro and
Facebook.
The advertising draws attention because it
also has the participation of Bob13, rapper and founder of Batalha daAldeia – the largest rhyming battle in the country. Focused on the concept
that being connected enables a legitimate encounter with diversity, the work
highlights rap and street culture.
Bob 13 is a born entrepreneur. Since he
founded the cultural collective of Rhyming Battles ofBrazil, with a simple group of students from
the city of Barueri, he has exploded on the networks and today has more than
3.5 million subscribers on youtube, making his own image the biggest
dissemination window for young rhymers, making BDA an object of transformation
in the lives of MCs. BDA did not create a format for rhyming battles, but
innovated by creating a career path for young people with the gift of rhyming.
Hip hop has been gaining strength in
Brazil. In recent years, great national rap artists have projected successful
careers after becoming a reference in rhyming battles. Names like Emicida,
Orochi and César are examples of this context. “Seeing the rhyme battle in a
campaign of this size reinforces the importance of the hip hop movement in the
country. Many MCs are battle brood, now, see how important a job like this is
to further strengthen our representativeness," says Bob13.
Thursday, July 22nd 10:00 a.m. – 11:00 a.m. (Eastern Time - U.S. and Canada)
*The program will be in Portuguese, with simultaneous translation into English.
*This webinar is closed to press.
As we race to the 2022 presidential and general elections, jockeying for positions of potential candidates is well underway, both at the party and individual levels. The Chamber has the honor of hosting 34th President of Brazil Fernando Henrique Cardoso to discuss these and other eventualities. Dr. Cardoso, after a long academic and political career, was elected President in 1994 and served two terms, from 1995 to 2002. He oversaw the consolidation of the Real Plan, organized a massive privatization program, and guided Brazil through very turbulent times. He remains a key figure in national politics and is one of the main strategists for the Brazilian Social Democracy Party (PSDB). He recently published the latest of several books – An Intellectual in Politics: A Memoir (Um Intelectual na Política: Memórias). Please join us for this valuable discussion with His Excellency Fernando Henrique Cardoso.
This webinar will be moderated by Brian Winter, Vice President of Americas Society/Council of the Americas.
Registration Information
Members: Free
Non-members: $35
Event information will be provided to registrants once registration has been completed.
Brazilian-American Chamber of Commerce, Inc. | 485 Madison Avenue, Suite 401, New York, NY 10022 | (212) 751-4691
Brazilian-American Chamber of Commerce • 485 Madison Avenue, Suite 401, New York, New York 10022, United States •2127514691
FELIPE REI LAUNCH NEW SONG
After the success of “Minha Cabritinha”, whose work was distributed on all digital platforms and streams, and the video clip released on youtube and social networks such as Youtube, facebook and instagram, where it had the special participation of Menor Nico in March This year, Felipe “Rei do Piseiro” releases new work song “Amor de Paredao” .
Namely, Felipe was born in the city of São Paulo, SP. he is the son of a mother from Bahia and a father from Alagoas. It all started in a forró pé de serra group called Mangseco, where he was a percussionist. This was the first work recorded professionally in 2001, when he began to get to know the northeastern culture. So, having contact with renowned musicians, such as Dominguinhos, Trio Nordestino, Mestre Zinho, among others.
Dynamite Award
Dynamite
Award lectures on music journalism. The Independent Music Dynamite Award is an
achievement of the Cultural Educational and Social Association Dynamite. The
project created by producer André “Pomba”, had its first edition in 2002, and
this embryonic and innovative event at the time became the main mapper and
catalyst of the entire Brazilian independent music scene. In 2021 there were
almost 10,000 voters, double the number of last year.
About
Andre Pomba
Andre
Pomba - Journalist and cultural producer
Cultural
and events producer since 1985. Cultural journalist with MTB since 1986.
Professional musician since 1986 and with extensive experience in training.
Atndre Pomba, also acts as a DJ at events and parties since 1991. Graduated in
public management and assumed important positions as advisor and later
Coordinator of Development of the Secretary of Culture of the State of São
Paulo between 2017 and 2019
The
Dynamite Project, carried out with the support of the Government of the State
of São Paulo, Secretariat of Culture and Creative Economy, ProAC – Cultural
Action Program, Federal Government, Aldir Blanc Law, Friends of Art.
