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USO Supporter,
Today, on National Purple Heart Day, let's honor those who were wounded or lost their lives in action.
They are brothers, mothers, sisters, fathers and friends who have put everything on the line for our freedoms — for us.
It's important every day to show our gratitude and respect for our service members and all they do, but especially today. Please take a moment to add your name to show your support.
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Thank you for showing your steadfast support for our nation’s heroes and their families.
With gratitude,
The USO
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Mooca Mia celebrates Mooca's 469th anniversary with a free festival of culture, gastronomy, and emotional memory
From August 15th to 17th, CEE Mooca transforms into a park of encounters, flavors, and traditions, featuring over 30 restaurants, a fair, pets, fashion, shows, and unique experiences like Bar nas Alturas.
Mooca, one of São Paulo's most iconic and beloved neighborhoods, turns 469 and receives a fitting gift: Mooca Mia, a free festival taking place at CEE Mooca from August 15th to 17th, with a program packed with art, gastronomy, culture, emotional memory, and experiences for the whole family. Created by Strepolia Eventos and the Mojo Institute, the festival invites the public to truly immerse themselves in Mooca's community spirit with over 70 exhibitors, a creative fair, cultural attractions, and an unmissable culinary curation that brings together the flavors that shape São Paulo's identity: from Italian cuisine to Peruvian spices, including acarajé, churros, pork knuckle, and Korean sweets. "We want to rediscover the sociocultural heritage of Mooca, a historic neighborhood that has never had events of this magnitude," says Fábio Paschoal, partner at Strepolia.
Gastronomy: the heart of Mooca Mia
One of the event's highlights is its food court, featuring 30 restaurants, which celebrates the diverse flavors of the city and neighborhood. Typical restaurants from Mooca and São Paulo offer a delicious blend of immigrant cuisine and traditional street food recipes. Cuisine for all tastes, such as Acarajé da Barra featuring Bahian cuisine, Crepe Mania with crepes and broths, Colombian delicacies, potato cones, Mexican food, artisanal burgers, Meisbein (the traditional pork knuckle), skewers, Fay.n.go with its Peruvian cuisine, sauces and preserves, homemade cakes (bolo de rolo), artisanal churros, açaí, Minas Gerais cheese bread, Italian pasta, artisanal ice cream, and Bubble Lovers with bubble tea.
To make the event even more enjoyable, there will also be a selection of artisanal producers bringing delicacies such as honey, jams, wines, breads, sausages, cold cuts, and charcuterie.
A São Paulo made of blends
Mooca Mia celebrates the city made of grandmother's hugs, cooking on the stove, the smell of fresh bread, and laughter at the gate. Inspired by the spirit of Social Fitness and the
Slow São Paulo movement, the event invites the public to slow down, live in the present, and celebrate the stories that unite generations.
The festival revives the immigrant spirit of Mooca—a neighborhood that welcomed more than 2.5 million immigrants of 70 nationalities since the 19th century. With a nostalgic and vibrant atmosphere, the event brings together music, memory, humor, art, a fair, street culture, and a space that values coexistence and diversity.
Exhibitors: Culture, Memory, and Style
Another must-see at Mooca Mia is its charming Traditional Bazaar, which brings together thrift stores and creative entrepreneurs with lovingly curated experiences. It features vintage clothing, classic accessories, shoes, hats, art, design, and much more—all with that nostalgic touch that evokes São Paulo of yesteryear. In addition to thrift stores and specialty shops, with clothes, hats, and decorative items, nostalgia completes the scene with organ grinder, street vendors, shoe shiners, and retro barber shops, which help create this true experience of cultural and emotional recovery.
Activities for everyone! Musical and Themed Programming
· August 15 (Friday) – Opening dedicated to the 50+ public, with a fashion show, physical activities, and experiences
· August 16 (Saturday) – Celebration of immigrant cultural heritage with music, dance, and traditional foods
· August 17 (Sunday) – Musical Sunday with live shows, gastronomy, and family fun
The event will feature a Pet Space with an agility class, an adoption fair with the NGO Vira Lata Club (sponsored by Regina Nunes), and the traditional Dog Walk, a 50+ Fashion Show (Friday), knitting and crochet workshops, storytelling, a table football championship, fitness classes, blood pressure checks, nutrition, aromatherapy, dentistry, health tips, street games, giant inflatables, and much more
Highlight - Bar nas Alturas: breathtaking view
Among the most popular experiences Among the unusual options is the Bar nas Alturas, a platform suspended by a crane 40 meters high, where groups of up to 14 people enjoy a drink prepared live by a bartender. A unique attraction, perfect for those seeking innovation and adrenaline safely.
About the organizers
Instituto Mojo promotes experiences that connect cultures through literature, humor,
audiovisual, music, and digital media. Operating since 2006 and becoming a non-profit organization in 2018.
Strepolia Eventos has been in the market for 28 years and is now the largest inflatable toys and extreme attractions company in São Paulo. It develops events focused on culture, leisure, and sports, focusing on fun, safety, and inclusion.
SERVICE – Mooca Mia 2025
Location: CEE Mooca – Rua Taquari, 573, São Paulo (SP) Dates: August 15, 16 and 17, 2025 Times: • Friday (08/15): 10am to 8pm • Saturday (08/16): 10am to 8pm • Sunday (08/17): 10am to 8pm Admission: Free Age rating: All ages
FIESP promotes credit fair in São Paulo to strengthen partnerships with BNDES
The BNDES conference at FIESP in São Paulo promises to be a unique opportunity for micro, small, and medium-sized enterprises looking to boost their businesses through easier access to credit. Held on August 7th, from 9:00 am to 5:00 pm, at the FIESP Headquarters Building on Avenida Paulista, the event will last all day, offering a variety of activities focused on business growth.
One of the conference's highlights is the Credit Fair, an exclusive event in partnership with BNDES, which offers an unmissable opportunity for those seeking financing with special conditions. During the fair, participants will have the chance to access products with favorable rates, receive personalized service from financial agents, conduct credit simulations, and undergo business profile analyses. This initiative aims to facilitate access to essential financial resources for investing in innovation, modernization, and business expansion.
The event's program includes lectures by leading experts, such as Tiago Peroba, responsible for BNDES financing; Arthur Ridolfo Neto, who handles administrative, financial, and credit access issues at the institution; and Rangel Fiorin, who will address topics related to tax management in obtaining financial loans. These sessions offer valuable guidance for those who want to better understand the best financing and financial management alternatives.
The event also presents specific opportunities for investing in industry, including financing for the acquisition of machinery, equipment, and raw materials, as well as strategies for modernizing and expanding production. It is an ideal opportunity for entrepreneurs seeking to leverage their businesses and explore new growth opportunities.
If you want to transform your business and make the most of available credit lines, don't miss this opportunity to learn, connect, and do business on August 7th at FIESP headquarters on Avenida Paulista. Take advantage of the day to expand your horizons and take an important step toward business success.
Source: Fábio Magalhães
Photo: Ricardo Russo
Editing: Sula Costa MTB 0003600/GO
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