Monday, November 24, 2025

Special screening of the documentary "The Joker of Cinema" brings together audiences and celebrates Virgílio Roveda's career at the São Paulo Press Association.

 



It happen on the last 19th, a special screening of the documentary "The Joker of Cinema" took place at API – Associação Paulista de Imprensa (São Paulo Press Association), in an evening marked by memory, recognition, and celebration of the history of São Paulo cinema. The screening, held in the Sala Nobre (Noble Hall) of the Palácio da Imprensa (Press Palace) in the historic center of São Paulo, was free and brought together professionals in the field, students, admirers of the seventh art, and guests.

The event featured an enriching conversation with filmmaker Virgílio Roveda – the protagonist of the work – accompanied by the documentary team. The dialogue revealed previously untold stories, behind-the-scenes curiosities, and reflections on the inner workings of Brazilian film production, especially that of professionals who, despite being fundamental, often remain invisible to the general public.

Directed by Sérgio Kieling and inspired by the book by journalist and writer Matheus Trunk, the documentary "The Joker of Cinema" relives the trajectory of Virgílio Roveda, who has just completed 60 years of his career. With over five decades dedicated to São Paulo's audiovisual industry, Virgílio worked in various genres and roles—cameraman, director of photography, producer—becoming an essential figure in understanding the technical and creative evolution of cinema in the state.

Released in 2019, the film is a tribute to the anonymous technicians who, with talent and resilience, built the history of Brazilian cinema. Through Roveda's narrative, the documentary traces an affective and historical panorama of national production, highlighting technological changes, the challenges faced by the profession, and the unwavering love for this art.

The special screening reinforced API's commitment to valuing cultural initiatives that preserve the country's audiovisual memory, bringing the public closer to works that reveal the importance of the behind-the-scenes aspects and their protagonists.

Screening details:

📽 The Joker of Cinema
📅 November 19th (Wednesday)
🕠 6:30 PM
📍 Palácio da Imprensa – Sala Nobre
Rua Álvares Machado Cabral, 22 – Centro Histórico, São Paulo
🎟 Free admission

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